Friday, September 30, 2011

Alfa Romeo sports brand beliefs persist in the history of


Alfa Romeo, born in the home of the Italian sports car, while it has over 101 years of history, this long period of years, and did not erase the Alfa Romeo sports bones nature of the gene, also did not let you forget it in racing games a glorious history. Now, let us look back to Alfa Romeo brand in the past under the bar.

Year 1907 -1910: Alfa Romeo (Alfa Romeo) creation of the brand

Alfa Romeo (Alfa Romeo) is a famous Italian car and sports car manufacturer, founded in 1910 and headquartered in Milan, Italy.
The predecessor of the brand can be traced back to 1907, when a Frenchman named Alessandro Darracq in Milan, Italy created a car company, but because of the slow development of the Italian automobile industry, the company within a few years of poor sales. In 1910 June 24, some visionary entrepreneurs took over in Milan Alessandro Darracq car companies, Alfa Romeo has also become the day of birth of the day, when the new company name Anonima Lombarda Fabbrica Automobili (Lombard public automobile manufacturers), referred to as ALFA (Chinese transliteration: Alpha) depot.

Depot with Alpha was founded in 1910, when the draftsman Romano Cattaneo comprehensive two kinds of Milan's logo and design of the Alfa Romeo logo: the red cross emblem is a shield-shaped part of the city of Milan, dragon snake (biscoine) pattern is an old aristocratic family from the local (visconti family) family crest. Two representatives of Milan traditional patterns combined into Alfa Romeo brand, logo, meaning Alfa Romeo brand in the succession after Milan's glorious history, continues to flourish, but also to excel.



Hundred years since the Alfa Romeo logo constantly undergoing subtle changes, 1915, Naples businessman Nicholas Romeo (Nicola Romeo) entered the depot, and then Romeo words added to the icon. In 1925, the logo, add a month osmanthus crown, to commemorate the first Alfa Romeo to obtain the world champion. To 1946, the new logo along with the disappearance of the monarchy and the re-establishment of the Republic of Italy has changed, mark two knots symbolize the Italian royal family was replaced by a wavy line. In 1972, Alfa Romeo in Naples created a new factory, and the logo has been simplified, the dragon-shaped snake becomes simple abstract, more modern style, Alfa Romeo and the connectors between the words was canceled. " Milano "in Milan on behalf of the words will never disappear, that the company that more development-oriented vision of the world.

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