For most Chinese fans, Mercury may be strange, in fact, Mercury is a 71-year history with the traditional American car brands. Unfortunately, most people have not had time to understand the Mercury when it has been quietly exit the stage of history. Today we follow all look back on the history of Mercury brand, recall this story, not to explore the reasons for its decline, only to forget that period can not be brilliant.
● The establishment of the brand (1935-1945 year)
In 1935, Henry Ford's son, Ed Russell Ford designed a more luxurious car models, and Ford had different models, this model should be more high-end performance but also more powerful, he would like to it is also the Ford brand with the previous classification, and he proposed the establishment of a more upscale vehicle than Ford production line. Ford's management was also aware of the economy is indeed in the Ford and Lincoln luxury market gaps still exist between, on the formal launch in 1935, the Mercury Mercury brands.
Ford's Mercury brand in the beginning is just a department, there is no unique model or the introduction of an independent trade mark, its main job is to find the North American market positioning, and analysis of their city to the competitors. In addition, it is a Ford product performance department, in Ford's new R & D work.
"The first Mercury automobile Mercury 8"
In 1938, Mercury brand's first successful car design, was named Mercury 8 (Mercury 8), its power with its equipped with a maximum power of 95 horsepower V8 engine, when the price of $ 918. After the introduction of the new car is almost an instant sensation, first year sales reached 65,000 units, occupied when the car market share of 2.19%. Until 1941 years ago, Mercury 8 in the U.S. market has been sold 155,000 units.
1941, by 1945 the impact of the Second World War, production was interrupted by Mercury. In 1945, Ford, Mercury and Lincoln brands will be combined to set up a Lincoln - Mercury division by Sen Fute (Henry Ford II's younger brother) in charge. Department is still engaged in the research and development of new Ford vehicles.
● Initial brand positioning and development (1949-1969 year)
1949 Mercury have their own independent LOGO. Ford Mercury Cars Mercury is the solar system as a vehicle graphic mark, its mark in a circle with three planets in the path, it is tempting to think Ford has a space science and technology and Macross creativity.
"1956 Park Lane (Park Lane)."
"1957 Turnpike Cruiser (highway cruiser)"
In the decade after World War II (1945-1955 years), although the Mercury brand has introduced a new model, but almost no significant impact, Park Lane (Park Lane) and the Turnpike Cruiser (Road Cruiser) models such as the production time is not long.
"1958 Edsel Ranger."
In 1958, another car brand Ford Edsel to join Lincoln - Mercury Division, Edsel was established to jointly overcome with Mercury at the time alongside high-end models in the U.S. market, because at the time General Motors has three mid-range brands that Pontiac, Oldsmobile and Buick, and Chrysler's Dodge and De Soto car also has the brand. But unfortunately, the Edsel brand is not successful, the end of 1959 it announced the collapse.
Although the Mercury brand with the brothers Edsel quickly closed down, but the Mercury brand, but at this time ushered in a period of rapid development in the late 1950s, market-proven platform with the Ford model of production with the very successful model, most of its models are based on the Ford platform, and into some of the elements of luxury Lincoln models, making the Mercury gradually developed into a unique form of high-performance car brand.
"1962 Mercury S-55"
From the early 1960s to the early 1970s, Mercury began to creep out of the Ford vehicle production platform, developed several independent models, such as: Turnpike Cruiser highway cruiser (then Mercury's flagship model), Park Lane Park Lane, Marquis Marquis and so on. At this time developed a model worthy of mention are the Mercury S-55, this model should be regarded as Mercury's first sports car, its still the same platform with the Ford Galaxie build, there are 2, 4 3 doors and 2-door convertible models to choose from, and power on its equipped with a maximum power of 300 horsepower V8 engine, when the market price of about $ 3,500.
"1967 Cougar (Puma)"
"It was with a separate cougar lion flag"
In addition to the above model, the famous Cougar (Cougar) also born in the 1960s, the model is based on the Ford Mustang (Mustang) sports car, equipped with V8 engine, power up to 390 horsepower. The model 1967 date of birth, has been extended production to 2002, experienced a total of eight generations, in addition to this model there is a racing version, and in 1968 participated in the NASCAR (NCSCC) racing to get the championship.
● The establishment of the brand (1935-1945 year)
In 1935, Henry Ford's son, Ed Russell Ford designed a more luxurious car models, and Ford had different models, this model should be more high-end performance but also more powerful, he would like to it is also the Ford brand with the previous classification, and he proposed the establishment of a more upscale vehicle than Ford production line. Ford's management was also aware of the economy is indeed in the Ford and Lincoln luxury market gaps still exist between, on the formal launch in 1935, the Mercury Mercury brands.
Ford's Mercury brand in the beginning is just a department, there is no unique model or the introduction of an independent trade mark, its main job is to find the North American market positioning, and analysis of their city to the competitors. In addition, it is a Ford product performance department, in Ford's new R & D work.
"The first Mercury automobile Mercury 8"
In 1938, Mercury brand's first successful car design, was named Mercury 8 (Mercury 8), its power with its equipped with a maximum power of 95 horsepower V8 engine, when the price of $ 918. After the introduction of the new car is almost an instant sensation, first year sales reached 65,000 units, occupied when the car market share of 2.19%. Until 1941 years ago, Mercury 8 in the U.S. market has been sold 155,000 units.
1941, by 1945 the impact of the Second World War, production was interrupted by Mercury. In 1945, Ford, Mercury and Lincoln brands will be combined to set up a Lincoln - Mercury division by Sen Fute (Henry Ford II's younger brother) in charge. Department is still engaged in the research and development of new Ford vehicles.
● Initial brand positioning and development (1949-1969 year)
1949 Mercury have their own independent LOGO. Ford Mercury Cars Mercury is the solar system as a vehicle graphic mark, its mark in a circle with three planets in the path, it is tempting to think Ford has a space science and technology and Macross creativity.
"1956 Park Lane (Park Lane)."
"1957 Turnpike Cruiser (highway cruiser)"
In the decade after World War II (1945-1955 years), although the Mercury brand has introduced a new model, but almost no significant impact, Park Lane (Park Lane) and the Turnpike Cruiser (Road Cruiser) models such as the production time is not long.
"1958 Edsel Ranger."
In 1958, another car brand Ford Edsel to join Lincoln - Mercury Division, Edsel was established to jointly overcome with Mercury at the time alongside high-end models in the U.S. market, because at the time General Motors has three mid-range brands that Pontiac, Oldsmobile and Buick, and Chrysler's Dodge and De Soto car also has the brand. But unfortunately, the Edsel brand is not successful, the end of 1959 it announced the collapse.
Although the Mercury brand with the brothers Edsel quickly closed down, but the Mercury brand, but at this time ushered in a period of rapid development in the late 1950s, market-proven platform with the Ford model of production with the very successful model, most of its models are based on the Ford platform, and into some of the elements of luxury Lincoln models, making the Mercury gradually developed into a unique form of high-performance car brand.
"1962 Mercury S-55"
From the early 1960s to the early 1970s, Mercury began to creep out of the Ford vehicle production platform, developed several independent models, such as: Turnpike Cruiser highway cruiser (then Mercury's flagship model), Park Lane Park Lane, Marquis Marquis and so on. At this time developed a model worthy of mention are the Mercury S-55, this model should be regarded as Mercury's first sports car, its still the same platform with the Ford Galaxie build, there are 2, 4 3 doors and 2-door convertible models to choose from, and power on its equipped with a maximum power of 300 horsepower V8 engine, when the market price of about $ 3,500.
"1967 Cougar (Puma)"
"It was with a separate cougar lion flag"
In addition to the above model, the famous Cougar (Cougar) also born in the 1960s, the model is based on the Ford Mustang (Mustang) sports car, equipped with V8 engine, power up to 390 horsepower. The model 1967 date of birth, has been extended production to 2002, experienced a total of eight generations, in addition to this model there is a racing version, and in 1968 participated in the NASCAR (NCSCC) racing to get the championship.
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