Filed Acura brand, and now we think it is the first of Honda's luxury car brand, think TL was sharp as Phantom of the Opera-like shape, but also dare to think that money and European off-road SUV performance to challenge the MDX. This is for the Acura brand, technology, products, sure, if anyone can remember, as the first Japanese luxury car brand, Acura, was born in the United States at the beginning 25 years ago when suffering from doubt and to create a reputation with excellent product Legends do with sales? Now, on with our historical understanding of the brand into the issue, a question to them to know this praise from the Japanese luxury brand's first practitioner - Acura.
Acura (Acura)
Acura (Acura) was founded background
Honda is to open up new markets in North America Gambling
As we all know, Acura (Acura) is a Japanese Honda's luxury brand, but it is born in the United States, or that it is Honda's luxury car market in North America to capture the creation of the brand. We also know that in Japanese car firms large-scale occupation of the U.S. auto market the 1970s, not only because of its stable product quality, the most important reason is the Japanese car with low fuel consumption, low-price advantage, which is by the time the oil crisis, economic Depression and the United States result-oriented policies and regulations, but also with the Honda Civic and other environmental and economic quality of reliable models, as the U.S. economy on the market leader in car sales.
Before the launch of the product in the Acura, Honda's cars in the U.S. market only the Accord the best
But in the 1980's, gone with the oil crisis and the advent of economic recovery, the U.S. auto market surge in demand for luxury cars, the competition is fierce. To BMW, Mercedes, Audi, represented by the European luxury brands, with luxury and performance cars, accounted for the high-end market. But this time Honda has only 3 explicitly for the budget conscious who have prepared models, they are in even the most expensive Accord priced far less than $ 20,000, and the luxury of basic equipment, such as electric cars windows and leather interior, at that time Honda products are rarely seen, so there has been such a dilemma: Early Honda owners in income growth, because there is no choice of Honda cars, have turned to buying European luxury brand. Although Honda was working on a position in the Accord models on top of the senior models, but considering the Honda brand of livelihood inherent in the economic and practical image already deep into the American people, therefore, the idea of gambling as a senior in the Honda around the corner - - the introduction of world-class first Japanese luxury car brand.
The early 1980s to 1986: Acura (Acura) brand in the brewing and Honda's birth
Second Division start sales network
We mentioned, in the early 1980s, Honda to enter the luxury car market, has developed a new model positioned above the Accord's advanced models, which Honda is known within the HX, later named the Legend, which uses independent suspension and four-wheel disc brakes, and configure advanced stereo, air conditioning, antilock brakes, etc. were advanced configuration, priced up to $ 20,000, was almost twice the basic models of the Honda Accord. But the problem has cropped up, this luxury car if the dealer channel through the Honda original sale, not only will the existing dealer has been very busy overload, and Honda executives also believe that this high price will put together and Civic models sold very inconsistent. Therefore, in order to meet the demand for luxury car buyers, Honda will launch a new business unit. It will be completely separated with the Honda, a uniform independent distribution system, provide first-class customer service and sales experience second to none, the pursuit of a new division of luxury and performance. Internally, it is called the second distribution network.
1984: Acura (Acura) brand name was born
February 1984, American Honda officially confirmed its high-end market development. The second distribution network in the media rush to comment on the topic, many of them critics. Some commentators believe that Japanese luxury car brand to create the idea - especially from a production economy car company known for - but it is an unrealistic fantasy. Indeed, there was the BMW, Mercedes, Audi, represented by the European luxury brands accounted for the high-end car market in North America. Compared with European luxury brands, even if the three major U.S. automobile manufacturers also can hold a candle, let alone the Japanese economy car manufacturer. Although no one questioned the Honda can manufacture excellent car, but few people believe that Honda can compete with European luxury brands.
Regardless of how the media says, but Honda has been determined to break into the luxury car market strong opponents like clouds, the work continues. The division needs a new name, the task of naming the second distribution network fell to San Francisco, California Ira Bachrach's Namelab companies. September 1984, the new name announced: Acura. Name derived from the Latin "acu", which means superb precision machining or processing.
1986: Acura (Acura) brand dealership officially opened
March 27, 1986, the Acura brand dealership officially opened in the United States, announced the official birth of the Acura brand. A total of 60 first opened in Acura's sales shop, dealer network covering the United States, 18 states, all of the dealers have been very strict selection criteria, the dealer must have sufficient funds to afford the new sales shop building. Acura sales and store management insisted on setting up in major markets such as Los Angeles, New York, Seattle and throughout the United States luxury car sales strong momentum in place. In addition, new sales store and the separation of the existing Honda dealer, or even adjacent to each other. Also, store appearance to be unique, from feeling with the Honda dealer will be distinguished. With the first official sale of a car Acura, Honda's luxury brand also brewing for many years the official log the U.S. market, while Honda at this time also became the first luxury car market in the U.S. dare to eat crabs this big Japanese manufacturers, In the major U.S. auto companies eyes are focused on the Acura brand, Honda, we want to see this bold approach can work, especially Toyota and Nissan and other Japanese manufacturers.
Acura (Acura)
Acura (Acura) was founded background
Honda is to open up new markets in North America Gambling
As we all know, Acura (Acura) is a Japanese Honda's luxury brand, but it is born in the United States, or that it is Honda's luxury car market in North America to capture the creation of the brand. We also know that in Japanese car firms large-scale occupation of the U.S. auto market the 1970s, not only because of its stable product quality, the most important reason is the Japanese car with low fuel consumption, low-price advantage, which is by the time the oil crisis, economic Depression and the United States result-oriented policies and regulations, but also with the Honda Civic and other environmental and economic quality of reliable models, as the U.S. economy on the market leader in car sales.
Before the launch of the product in the Acura, Honda's cars in the U.S. market only the Accord the best
But in the 1980's, gone with the oil crisis and the advent of economic recovery, the U.S. auto market surge in demand for luxury cars, the competition is fierce. To BMW, Mercedes, Audi, represented by the European luxury brands, with luxury and performance cars, accounted for the high-end market. But this time Honda has only 3 explicitly for the budget conscious who have prepared models, they are in even the most expensive Accord priced far less than $ 20,000, and the luxury of basic equipment, such as electric cars windows and leather interior, at that time Honda products are rarely seen, so there has been such a dilemma: Early Honda owners in income growth, because there is no choice of Honda cars, have turned to buying European luxury brand. Although Honda was working on a position in the Accord models on top of the senior models, but considering the Honda brand of livelihood inherent in the economic and practical image already deep into the American people, therefore, the idea of gambling as a senior in the Honda around the corner - - the introduction of world-class first Japanese luxury car brand.
The early 1980s to 1986: Acura (Acura) brand in the brewing and Honda's birth
Second Division start sales network
We mentioned, in the early 1980s, Honda to enter the luxury car market, has developed a new model positioned above the Accord's advanced models, which Honda is known within the HX, later named the Legend, which uses independent suspension and four-wheel disc brakes, and configure advanced stereo, air conditioning, antilock brakes, etc. were advanced configuration, priced up to $ 20,000, was almost twice the basic models of the Honda Accord. But the problem has cropped up, this luxury car if the dealer channel through the Honda original sale, not only will the existing dealer has been very busy overload, and Honda executives also believe that this high price will put together and Civic models sold very inconsistent. Therefore, in order to meet the demand for luxury car buyers, Honda will launch a new business unit. It will be completely separated with the Honda, a uniform independent distribution system, provide first-class customer service and sales experience second to none, the pursuit of a new division of luxury and performance. Internally, it is called the second distribution network.
1984: Acura (Acura) brand name was born
February 1984, American Honda officially confirmed its high-end market development. The second distribution network in the media rush to comment on the topic, many of them critics. Some commentators believe that Japanese luxury car brand to create the idea - especially from a production economy car company known for - but it is an unrealistic fantasy. Indeed, there was the BMW, Mercedes, Audi, represented by the European luxury brands accounted for the high-end car market in North America. Compared with European luxury brands, even if the three major U.S. automobile manufacturers also can hold a candle, let alone the Japanese economy car manufacturer. Although no one questioned the Honda can manufacture excellent car, but few people believe that Honda can compete with European luxury brands.
Regardless of how the media says, but Honda has been determined to break into the luxury car market strong opponents like clouds, the work continues. The division needs a new name, the task of naming the second distribution network fell to San Francisco, California Ira Bachrach's Namelab companies. September 1984, the new name announced: Acura. Name derived from the Latin "acu", which means superb precision machining or processing.
1986: Acura (Acura) brand dealership officially opened
March 27, 1986, the Acura brand dealership officially opened in the United States, announced the official birth of the Acura brand. A total of 60 first opened in Acura's sales shop, dealer network covering the United States, 18 states, all of the dealers have been very strict selection criteria, the dealer must have sufficient funds to afford the new sales shop building. Acura sales and store management insisted on setting up in major markets such as Los Angeles, New York, Seattle and throughout the United States luxury car sales strong momentum in place. In addition, new sales store and the separation of the existing Honda dealer, or even adjacent to each other. Also, store appearance to be unique, from feeling with the Honda dealer will be distinguished. With the first official sale of a car Acura, Honda's luxury brand also brewing for many years the official log the U.S. market, while Honda at this time also became the first luxury car market in the U.S. dare to eat crabs this big Japanese manufacturers, In the major U.S. auto companies eyes are focused on the Acura brand, Honda, we want to see this bold approach can work, especially Toyota and Nissan and other Japanese manufacturers.
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