"Rolls-Royce car is the only sign of the Kingdom of the elegant no matter how old her style, how the high cost, still no challenger." She's the founder a century ago left us, then, until today still the same as the year right. Standing a hundred years as a car brand, Rolls-Royce in its inception is committed to creating "the world's best car", but now it is still the case. It is the world's top automotive industry position has not wavered, "car in the noble" is not an empty slogan, it is the cohesion of the people from generation to generation Rolls-Royce perfectionist beliefs, standards and adhere to. Today, Rolls-Royce has become a status symbol, and owner of the vehicle also have a certain identity.
Rolls-Royce brand of the two founders: Henry Royce (left) and check Lilao Si (right)
One day in 1904, at noon, Midland Hotel in Manchester next to a table, a 41-year-old middle-aged man and a 26-year-old boy whispered conversation with them is Frederick Henry Royce (Henry Royce), and Charles Stewart Rolls ( check Lilao Si), in the eyes of others that may be only two friends of the meal the day, but they certainly would not think, is the two men created a Rolls-Royce brand, and away for a hundred years!
1904: "The car in the noble" birth
The combination of nobility and genius of the creation of a symbol of noble Rolls-Royce
In 1903, Henry Royce started to build their first car. He commissioned the casting plant to produce automotive parts, attracted some of the craftsmen assemble the frame body 4, and successfully produced the first 2-cylinder engine Royce car, the displacement of 1800 ml, the maximum power of only 10 horsepower. The noble family of origin and Rolls, a chance to see Rice to produce the two-cylinder engine cars, are in shock. Button to start the car used to run very stable and smooth, the noise is small, but not as often when the car fails. Rolls suddenly realized that this is the quality of the car he wanted, he immediately put the car by Rice to London, and introduced to his partner, Claude Johnson. They feel pleased in mind: Mr. Royce is that they will be found to dominate the world of mechanical genius.
Christmas 1904, Rolls and Royce officially signed a cooperation agreement, both sides can co-production market of the car, the car will be Royce Limited (the company's early years at Rice to create the company) responsible for manufacturing, brand name is labor Rolls-Royce (Rolls-Royce). Perhaps it is unfair for Rice, but Rolls-Royce, after all 比莱斯劳斯 nice, they do not feel the name Rolls-Royce the former charm of this legendary brand name so identified as the Rolls Royce.
1906 -1924 years: "Silver Charm" Rolls-Royce established the position of motor racing, while a war is to Rolls-Royce has branch operations
Silver Charm was born, established the Rolls-Royce's position in the car scene
Silver Ghost
First appearance in the 1907 Paris Motor Expo Silver Ghost (Silver Charm) has been widespread concern. The gold bell-shaped radiator top very compelling, until today this style is still the Rolls-Royce design elements can not be replaced. The car's design was also very different from other brands, for example, to allow passengers to get off the most elegant posture, the use of carriage door into the design, the doors are back open. Such details of the press at the time it was recognized as the world's best cars. But interesting is, until the car stop, the Rolls-Royce finally named it the final Sliver Ghost.
In addition to the unique appearance, also has a silver charm of technology ahead of the times: Forced lubrication, 7L 6-cylinder engine power output up to 36kW, the maximum speed of 110km / h. Continuous travel over 22,500 km of durability, at the time is definitely a world record. More valuable is the car not only increase the length of the power becomes higher, Rice also addressed the previous V6 engine vibration, and vibration that often lead to the crankshaft fracture. At that time, improved over the Rolls-Royce engine is running very smooth quiet, with the outstanding performance of Sliver Ghost, Rolls-Royce brand of success among the world's top automotive brands. After the Rolls-Royce gradually discontinued other production car, the company focused on research and development to prepare for the wealthy high-end models, step by step from glory.
Of course, in order to ensure the product's leading position in the market, relying on the fine quality of the product itself is not enough, we must provide customers with continuous service in order to further develop their brand loyalty. Back in 1908, Rolls-Royce decided by the company's machinists regular on-site inspection for the vehicle in customers, but also established a training school for professional drivers. This mode of operation outside the United Kingdom has achieved unprecedented success, five years after the Paris, Berlin and Madrid have emerged to provide professional services to the repair workshop.
1924 Rolls-Royce produced a total of 6173 silver charm, these vehicles are hand-made. Rolls-Royce Silver Charm established its position on the world of motor racing, and its reputation also will soon spread overseas.
The outbreak of World War I to promote the business turned to Rolls-Royce aircraft engine R & D
1914, World War I imminent, the British Air Force was also equipped with French engines, and the British government that the war could land in France on the outbreak, therefore, have its own engine to become a top priority. Thus, under the command of the British Government, Royce factory in Derby in the UK in the development of aircraft engines, and soon became the main business of Rolls-Royce aircraft engines make their money just to relief is often a loss of automotive business. At this point, Rolls-Royce is also being recruited for military, Sliver Ghost installed on the armor, also designed the turret roof, can be used with Vickers 303 machine guns.
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