That four-wheel drive off-road vehicles, without mentioning the Land Rover, as the representative of high-performance luxury off-road SUV, Land Rover has always been the strongest through the performance and unmatched off-road capability is commendable, its luxury image for a tough, in market also achieved excellent results. However, the development of the Land Rover brand in 60 years has not been easy, a few changes of the main Land Rover brand has been so displaced. Here we look at the Land Rover brand with the development process.
40 years as an agricultural purpose of the Land Rover brand was born
1945: Land Rover brand was born in the context of World War II
Land Rover brand names
In 1945, after World War II, the British Rover car company a foothold in the local market, and free access to the built in pre-war Solihull (Solihull) plant, to give full play to the Rover factory the size advantage, decided to develop a new model. At that time, the central figure in charge of corporate power is Wilks (Wilks) Brothers - Spencer (Spencer) and Maurice (Maurice), when they are in a farm labor by leaving a post-war American Willie Adams Jeep of inspiration, decided to produce a light multi-function four-wheel drive vehicle, new car R & D philosophy is to bad road conditions in the agricultural and other vehicles.
1947 Land Rover prototype, we can see the driver's seat in the center of the
The earliest use of the Rover Land Rover brand LOGO
The summer of 1947, assembled the first prototype, the new car was named "Land Rover", meaning that can be used for farming Rover (Rover to Rover's trademark). Rover is the meaning of the first Pirates of the Nordic nation a brave warrior, the Rover car company trademark is a pirate ship, pirate ship Hongfan open symbol of the company's wind and waves, invincible and indomitable spirit. Rover Land Rover brands from the earliest use of the Rover and, like the pirate ship logo.
1948: Land Rover, Rover's official birth in
1948 Land Rover
1948 Land Rover factory in Solihull car work in full swing. First cars using 1.595L of gasoline engine driven, and the first gasoline engine to drive four-wheel drive low gear ratio to improve off-road vehicle driving ability. This feature has become a unique symbol after the Land Rover. Because of its wheelbase is 80 inches, so this code is also the first one is called the Land Rover 80 inches passenger cars, which in April 1948 Amsterdam Motor Show blockbuster. The car not only aroused the interest of British farmers (as a British economic recovery, the main army, farmers are not buying car tax limit) also opens the Rover is not a small breakthrough in the overseas market, as orders began to fly like snowflakes over. The first year of production is only 3048, but the 1949 model production has reached 8,000 units, and 1950 models of production has doubled to 16,000.
Superior Land Rover off-road ability to make right-hand man to become a military
With superior off-road performance, Land Rover is also loved by the military. 1949, "British Army" ordered the first one Land Rovers, the company also to the "military" provides a number of experimental vehicles. "British armed forces" ultimately with a number of different models of Land Rovers, as a standard light four wheel drive vehicle. The emergence of Rover Land Rover product range makes a richer, more importantly, Wilks brothers saved the Solihull factory.
50-60 years of Land Rover off-road vehicle market in the champion
1955: introduction of new products for Land Rover continued to glory
Improved 1950 Land Rover models
1950s, with the establishment of the Land Rover market position, designers began to be further improved, in order to better meet customer demand, the development process they showed amazing imagination. In 1950, designers have abandoned the one-way clutch. Two years later, the designers turn the engine displacement increased to 1.997L. In addition, the company introduced a different wheelbase body and chassis, this series of initiatives in the year are forward-looking. 1955 older wheelbase cars come out, this 107 inches of wheelbase station wagon to be used 4. In the 1958 models, the wheelbase has been further extended to 88, respectively, and 109 inches, and the first diesel engines (Land Rover to produce their own 2-liter engine). In the same year, the company launched the tenth anniversary of the establishment of a significant improvement of the "II" series models, the original "I Series" Land Rover vehicle production has more than 200,000.
By 1959, the first 250 000 Land Rover left the West Midlands (West Midlands) Solihull production line, Land Rover has been a change in the agricultural vehicle as it is to complete the successful transition to the off-road vehicles. Thus the establishment of the Land Rover's successful position in the market.
1961 Land Rover
1966: Land Rover ushered in peak performance, the parent company acquired by Leland
Into the sixties, Land Rover's brilliant continues, in 1961, Land Rover redesigned "IIA" series models come out. April 1966 produced the first 500 000 Land Rover. That same year, the company and Ruli Lan Rover car company (Leyland Motor), a Leyland's Jaguar - Rover - Triumph department, although the parent company was acquired, but the Land Rover did not stop the advance. For the durable "IIA Series" One of the improvements carried out in the last years of 1968-69, when many on the market to meet the legitimate demands of the headlights from the radiator grille of the original location to the board before the wing daughter board.
Selling Land Rover in the 1960s is not surprising, since the 1960s, four-wheel drive market is very hot, this Rover early in 1966 after an in-depth analysis of market research had been understood. In addition, the survey also showed that possession of Land Rover vehicles in its class not less than 1 / 3 of world market share, which has just started the Land Rover, is indeed a good performance. However, the most interesting is the survey 2 / 3 of the Land Rover owners are in the age of 65 years or younger, and more for leisure purposes or general transportation, rather than the designers originally intended purpose agricultural or off-road mountain. So in 1966 the company began to consider the Rover car comfort, quiet and road performance with the Land Rover off-road performance together. The six-cylinder engine design makes the car first appeared in the Land Rover, and soon added a luxury car front seat. Land Rover-based models of these configurations are refined and added comfort features.
40 years as an agricultural purpose of the Land Rover brand was born
1945: Land Rover brand was born in the context of World War II
Land Rover brand names
In 1945, after World War II, the British Rover car company a foothold in the local market, and free access to the built in pre-war Solihull (Solihull) plant, to give full play to the Rover factory the size advantage, decided to develop a new model. At that time, the central figure in charge of corporate power is Wilks (Wilks) Brothers - Spencer (Spencer) and Maurice (Maurice), when they are in a farm labor by leaving a post-war American Willie Adams Jeep of inspiration, decided to produce a light multi-function four-wheel drive vehicle, new car R & D philosophy is to bad road conditions in the agricultural and other vehicles.
1947 Land Rover prototype, we can see the driver's seat in the center of the
The earliest use of the Rover Land Rover brand LOGO
The summer of 1947, assembled the first prototype, the new car was named "Land Rover", meaning that can be used for farming Rover (Rover to Rover's trademark). Rover is the meaning of the first Pirates of the Nordic nation a brave warrior, the Rover car company trademark is a pirate ship, pirate ship Hongfan open symbol of the company's wind and waves, invincible and indomitable spirit. Rover Land Rover brands from the earliest use of the Rover and, like the pirate ship logo.
1948: Land Rover, Rover's official birth in
1948 Land Rover
1948 Land Rover factory in Solihull car work in full swing. First cars using 1.595L of gasoline engine driven, and the first gasoline engine to drive four-wheel drive low gear ratio to improve off-road vehicle driving ability. This feature has become a unique symbol after the Land Rover. Because of its wheelbase is 80 inches, so this code is also the first one is called the Land Rover 80 inches passenger cars, which in April 1948 Amsterdam Motor Show blockbuster. The car not only aroused the interest of British farmers (as a British economic recovery, the main army, farmers are not buying car tax limit) also opens the Rover is not a small breakthrough in the overseas market, as orders began to fly like snowflakes over. The first year of production is only 3048, but the 1949 model production has reached 8,000 units, and 1950 models of production has doubled to 16,000.
Superior Land Rover off-road ability to make right-hand man to become a military
With superior off-road performance, Land Rover is also loved by the military. 1949, "British Army" ordered the first one Land Rovers, the company also to the "military" provides a number of experimental vehicles. "British armed forces" ultimately with a number of different models of Land Rovers, as a standard light four wheel drive vehicle. The emergence of Rover Land Rover product range makes a richer, more importantly, Wilks brothers saved the Solihull factory.
50-60 years of Land Rover off-road vehicle market in the champion
1955: introduction of new products for Land Rover continued to glory
Improved 1950 Land Rover models
1950s, with the establishment of the Land Rover market position, designers began to be further improved, in order to better meet customer demand, the development process they showed amazing imagination. In 1950, designers have abandoned the one-way clutch. Two years later, the designers turn the engine displacement increased to 1.997L. In addition, the company introduced a different wheelbase body and chassis, this series of initiatives in the year are forward-looking. 1955 older wheelbase cars come out, this 107 inches of wheelbase station wagon to be used 4. In the 1958 models, the wheelbase has been further extended to 88, respectively, and 109 inches, and the first diesel engines (Land Rover to produce their own 2-liter engine). In the same year, the company launched the tenth anniversary of the establishment of a significant improvement of the "II" series models, the original "I Series" Land Rover vehicle production has more than 200,000.
By 1959, the first 250 000 Land Rover left the West Midlands (West Midlands) Solihull production line, Land Rover has been a change in the agricultural vehicle as it is to complete the successful transition to the off-road vehicles. Thus the establishment of the Land Rover's successful position in the market.
1961 Land Rover
1966: Land Rover ushered in peak performance, the parent company acquired by Leland
Into the sixties, Land Rover's brilliant continues, in 1961, Land Rover redesigned "IIA" series models come out. April 1966 produced the first 500 000 Land Rover. That same year, the company and Ruli Lan Rover car company (Leyland Motor), a Leyland's Jaguar - Rover - Triumph department, although the parent company was acquired, but the Land Rover did not stop the advance. For the durable "IIA Series" One of the improvements carried out in the last years of 1968-69, when many on the market to meet the legitimate demands of the headlights from the radiator grille of the original location to the board before the wing daughter board.
Selling Land Rover in the 1960s is not surprising, since the 1960s, four-wheel drive market is very hot, this Rover early in 1966 after an in-depth analysis of market research had been understood. In addition, the survey also showed that possession of Land Rover vehicles in its class not less than 1 / 3 of world market share, which has just started the Land Rover, is indeed a good performance. However, the most interesting is the survey 2 / 3 of the Land Rover owners are in the age of 65 years or younger, and more for leisure purposes or general transportation, rather than the designers originally intended purpose agricultural or off-road mountain. So in 1966 the company began to consider the Rover car comfort, quiet and road performance with the Land Rover off-road performance together. The six-cylinder engine design makes the car first appeared in the Land Rover, and soon added a luxury car front seat. Land Rover-based models of these configurations are refined and added comfort features.
No comments:
Post a Comment