In this year's Guangzhou Auto Show, the Audi booth have a classic car to attract a lot of attention. This classic cars occupy a prominent position on the stand, this car is Horch 851. Many friends of the Horch brand is not familiar with, but in Germany before World War II, the Horch brand, but the German luxury car market leader and ruler. The following editorial will you briefly the history of the Horch brand.
In 1899, once as a trainee engineer in Mercedes-Benz August Horch left the Mercedes-Benz car company, founded in Cologne, a part of his own company, this company specializes in auto repair, engine modifications and a small car ignition systems production. August Horch in order to start this company as the basis for the realization of his dream and ready, his dream is to create their own luxury cars.
"August Horch"
August Horch in 1901, designed and manufactured the first car, the car was not used for the importance of front-engine technology. Horch also in the design of the engine, the use of a single-cylinder double-piston design, the design was first solved the problem of excessive engine vibration, vehicle comfort when the establishment of new standards.
"Horch company's first car."
As the company continued to grow and develop, August Horch in 1904, and shareholders are set up in his own car company named August Horch (August Horch) & Cie. After the establishment of the new company, has been expanding production capacity, annual output from the first of 18 in 1903 to expand to 1907 94. At this time, August Horch set the company's motto: "In any case, only the production of powerful, high-quality luxury cars."
"Horch brand identity."
Create the first one from their own car start, August Horch constantly trying to manufacture luxury automobiles. However in 1909 the company's founder August Horch Horch because of disputes between shareholders, desperation Horch left the company, and created the Audi brand. Although the founders left, but the company still follows the original Horch August Horch had made the motto of continuous development and advancement.
"Horch 23"
August Horch left the company's development did not affect the Horch, Horch company during this time create a Horch 23 models, this model is very popular at the time. Horch company with the car and its derivative models, the rapid development of the. As of 1914, Horch turnover of more than 5.8 million mark, and four years later in 1918 reached 30 million mark, this growth rate is very alarming, at the time of German workers, the average monthly wage is only 100 marks , showing the amazing pace of development Horch company.
"Horch 375"
1928 Berlin Motor Show, Horch launched "Horch 8" series models, the introduction of models in this series, laid Horch luxury car market in Germany's dominance. Horch 303 was first launched, this car is the first German eight-cylinder inline engine used luxury cars. Horch 303 price point was clearly expressed position of the car: the basic model is priced at 11,900 mark, at the time almost no competition in Germany than it is expensive, the fact that many competitors are significantly lower than this price.
"Horch 303"
Horch 303 at launch, Horch became the only company in Germany for more than just the production eight-cylinder luxury car manufacturer, at the time, Horch car has become synonymous with luxury. In 1931, Horch introduced a 12-cylinder V-type engine equipped with the Sport Cabriolet Horch 670.
"Horch 670"
"Horch 670"
Horch 670 equipped with a V12 engine crankshaft bearings with seven, twelve, and a balance weight extra shock absorbers, extra smooth operation of the engine and vibration is very slight. In addition, the hydraulic valve clearance adjustment device is far ahead of its time level. Horch 670 is now considered a rarity, due to their cost, Horch company was only a small number of wealthy crafted the 58 cars finished, now known to the world and even fewer retained.
In 1899, once as a trainee engineer in Mercedes-Benz August Horch left the Mercedes-Benz car company, founded in Cologne, a part of his own company, this company specializes in auto repair, engine modifications and a small car ignition systems production. August Horch in order to start this company as the basis for the realization of his dream and ready, his dream is to create their own luxury cars.
"August Horch"
August Horch in 1901, designed and manufactured the first car, the car was not used for the importance of front-engine technology. Horch also in the design of the engine, the use of a single-cylinder double-piston design, the design was first solved the problem of excessive engine vibration, vehicle comfort when the establishment of new standards.
"Horch company's first car."
As the company continued to grow and develop, August Horch in 1904, and shareholders are set up in his own car company named August Horch (August Horch) & Cie. After the establishment of the new company, has been expanding production capacity, annual output from the first of 18 in 1903 to expand to 1907 94. At this time, August Horch set the company's motto: "In any case, only the production of powerful, high-quality luxury cars."
"Horch brand identity."
Create the first one from their own car start, August Horch constantly trying to manufacture luxury automobiles. However in 1909 the company's founder August Horch Horch because of disputes between shareholders, desperation Horch left the company, and created the Audi brand. Although the founders left, but the company still follows the original Horch August Horch had made the motto of continuous development and advancement.
"Horch 23"
August Horch left the company's development did not affect the Horch, Horch company during this time create a Horch 23 models, this model is very popular at the time. Horch company with the car and its derivative models, the rapid development of the. As of 1914, Horch turnover of more than 5.8 million mark, and four years later in 1918 reached 30 million mark, this growth rate is very alarming, at the time of German workers, the average monthly wage is only 100 marks , showing the amazing pace of development Horch company.
"Horch 375"
1928 Berlin Motor Show, Horch launched "Horch 8" series models, the introduction of models in this series, laid Horch luxury car market in Germany's dominance. Horch 303 was first launched, this car is the first German eight-cylinder inline engine used luxury cars. Horch 303 price point was clearly expressed position of the car: the basic model is priced at 11,900 mark, at the time almost no competition in Germany than it is expensive, the fact that many competitors are significantly lower than this price.
"Horch 303"
Horch 303 at launch, Horch became the only company in Germany for more than just the production eight-cylinder luxury car manufacturer, at the time, Horch car has become synonymous with luxury. In 1931, Horch introduced a 12-cylinder V-type engine equipped with the Sport Cabriolet Horch 670.
"Horch 670"
"Horch 670"
Horch 670 equipped with a V12 engine crankshaft bearings with seven, twelve, and a balance weight extra shock absorbers, extra smooth operation of the engine and vibration is very slight. In addition, the hydraulic valve clearance adjustment device is far ahead of its time level. Horch 670 is now considered a rarity, due to their cost, Horch company was only a small number of wealthy crafted the 58 cars finished, now known to the world and even fewer retained.
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