Friday, September 30, 2011

Maverick Japanese art of Infiniti brand history


And many hundreds of centuries of European and American giants compared to the legendary brand, Nissan's Infiniti can only be considered a young upstart. But almost with the Lexus to fame in North America, as just 20 years, with its unique cutting-edge design, superior product performance and attentive customer service, Infiniti Infiniti has no doubt become the North American luxury car One of the important market brands, and its brand models also successfully entered the European, Asian and other mainstream markets. Of course, rapid development is not smooth sailing.

Nissan's high-end luxury brand - Infiniti (Infiniti) was born in the United States

Brand identity, meaning "infinite" promote individual design; in accordance with Nissan President and Leopard models modeled Infiniti Q45 and M30 in 1990 in the United States.



After the early 1980s after the economic downturn embarrassed, the North American luxury market may be signs of a full recovery. Enhance the brand image based on the demands, and is similar to Toyota and Honda, Nissan executives also a November 1985 decision to set up high-end brand to the North American market to the goals and set up a "horizon of the Working Group", began to study the North American luxury cars market opportunities. Until July 1987, plans to begin the gradual implementation, and final design of the Infiniti (Infiniti) as the final brand identity and name. Infiniti transliteration of "Infiniti", literally translated as "unlimited", the oval-shaped symbol represents a limitless extension of the road. Shape deformation "∞" logo. Unlimited expansion of the elliptic curve representative of Italy, but also a symbol of "the world." A straight line to the center brings together two representatives of the road leading to the peak, a symbol of endless development. Also implies, the essence of the brand also extends to perfect customer satisfaction.

1990 Infiniti-Q45 first mass-produced car in the U.S., European and American rivals lock D-class luxury car brand



1990 Infiniti Q45 models produced

With the release of a new brand, Infiniti, Nissan introduced the President and in accordance with a blueprint of Leopard models and the Infiniti Q45 Coupe M30. From 1990 to 2006, the full-size luxury sedan has always been considered Q45 Infiniti's flagship model. The rear-drive model equipped with a 4.5 liter V8 engine, maximum power of 278 hp and maximum torque of 396 Nm is reached, and the whole system comes standard with a VLSD (viscous limited-slip differential). However, subsequent models are based on the Nissan Cima modeled. In the U.S. market, this model will be major competitors locked Jaguar XJ, Cadillac Fleetwood, and more expensive BMW 7 Series and Mercedes-Benz S-Class. Although the service after a period of three facelift to consumer preferences, but less subject to the reality of brand recognition, Infiniti Q45 tepid sales are not satisfactory, eventually the whole of 2006 the M35 and M45 new design replaced.

For individual needs, the same year with the launch of Q45 into hard-top version of the M30 model and the convertible version, but the brand recognition and the moderate performance of the constraints of their market performance



1990 Infiniti M30 two-door models

A similar fate has come to a head two-door sports car M30, Infiniti M30 in the North American launch of the two-door Coupe model is the U.S. version of the Nissan Leopard F31. The Leopard F31 design at the beginning of the target object is the Acura Legend coupe. However, unlike the Leopard F31 Infiniti M30 as there are many power options. M30 only one 3.0-liter V6 engine power output of only 131 kilowatts (162 horsepower), it can not give this car weighs 1512 kg, rear-drive to bring driving pleasure. Another brand of gene deletion, it is difficult to focus on the history of North American cars bring user interests, M30 only 3-year life cycle, while the M30 convertible version is more short-lived, just announced the sale of a 2-year shutdown. It touches because it 240SX, 300ZX, and share many of the early parts of Skyline. Makes it possible to install more powerful engine and manual transmission, you can replace the suspension and differential to dramatically improve vehicle performance. In fact, in Japan and the United States, a modified M30 and Leopard are often used for drift competition.


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